Design thinking pdf book

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Why is design thinking works? What is the process of Design Thinking? Aims to solve a concrete human need. Using an observational, human- centric approach, teams can uncover pain points from the consumer that they hadn' t previously thought of, ones that the consumer. Empathy is the centerpiece of a human- centered design process. The Empathize mode is the work you do to understand people, within the context of your design challenge. ort to understand the way they do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them. The purpose of design thinking is. to harness and leverage innovative and creative ideas, through using the synergy of collaboration, to progress initial concepts, to practical implementations. 13 But is it only designers who think this way? 14 Why Design Thinking? 14 What does this book have to offer? 16 PReface 6 iMMeRsion 21 Preliminary immersion 24 Reframing 24 Exploratory Research 28 Desk Research 32 in- Depth immersion 36 Interviews 37 Cultural Probes 39 Generative sessions 43 A Day in the Life 49 Shadowing 53. What is the purpose of Design Thinking?

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